Messaging terms, explained
A quick reference for the language of customer conversations and support.
Omnichannel
A support approach where every channel — chat, email, social — feeds one connected conversation.
First response time
How long a customer waits before any human or bot reply to their message.
Macro
A saved, reusable reply that agents can insert in one click to answer common questions.
Deflection
Resolving a question with self-service or automation before it reaches a human agent.
CSAT
Customer satisfaction score, usually collected with a quick rating after a conversation.
Routing
Automatically assigning incoming messages to the right agent, team, or queue.
SLA
A service level agreement defining the response and resolution targets you promise.
Canned response
Pre-written text for frequent replies, similar to a macro but often simpler.
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